Affiliate Marketing Glossary
Every term defined for people who actually monetise websites — with a plain answer to "why does this matter for my earnings?" attached to each.
A
B
C
- Commission RateThe percentage or flat amount a program pays you per sale.
- Conversion Rate (CR)The share of clicks that turn into sales.
- Cookie Window (Cookie Duration)How long after a click a sale still credits you.
- Cookieless TrackingMeasuring visitors without browser cookies.
- CPA (Cost Per Action / Acquisition)A payout model based on a completed action, or your cost to acquire a customer.
- CPC (Cost Per Click)What an advertiser pays for a click — the buyer side of a click.
- CTR (Click-Through Rate)The share of viewers who click a link.
D
E
- E-E-A-TExperience, Expertise, Authoritativeness, Trustworthiness.
- eCPM (Effective Cost Per Mille)Effective earnings per 1,000 ad impressions.
- EPC (Earnings Per Click)The average commission you earn per affiliate link click.
- EPMV (Earnings Per Mille Visitors)Total site earnings per 1,000 visitors, across all sources.
F
I
L
N
O
P
R
- Recurring CommissionCommission paid repeatedly while a referral stays subscribed.
- Referral TrafficVisitors who arrive from links on other sites.
- Revenue AttributionAssigning earnings to the pages and clicks that caused them.
- Reversal (Chargeback)When a network cancels a commission you earned.
- RPM (Revenue Per Mille)Revenue earned per 1,000 pageviews.
- RPV (Revenue Per Visitor)The average revenue each visitor generates.