Glossary

Last-Click Attribution

Crediting the final touch before the sale.

A

Last-click attribution gives 100% of the credit for a conversion to the last link or channel the buyer touched, ignoring everything before it.

Why it matters for your earnings

Most affiliate networks are last-click, so upper-funnel content that starts the journey earns nothing on paper — knowing this stops you from killing pages that actually assist sales.

Go deeper: Guide: Attribution Models

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