Affiliate Analytics

Measure what your traffic and clicks actually earn — EPC, attribution, and the metrics that drive revenue.

Affiliate AnalyticsAffiliate Attribution Models Explained (and Why You Don't Get to Pick One)Last-click, first-click, linear, time-decay, data-driven — attribution models decide which affiliate gets paid when a buyer clicks several links. But as an affiliate you rarely choose the model; the network does, and it's almost always last-click. Here's what that means and how to play it.11 min readAffiliate AnalyticsRecurring Commissions and LTV: Why EPC Undercounts Subscription ProgramsEPC is the master affiliate metric — but it has a blind spot. For recurring and subscription programs, a single click keeps paying for months, and EPC computed on the first commission badly undercounts it. Here's the LTV-per-click math, the churn caveat, and how it changes which programs you should promote.10 min readAffiliate AnalyticsThe Visitor Behavior Metrics That Actually Predict Affiliate RevenueBounce rate, time on site, pages per session — the metrics general analytics obsesses over are mostly vanity for affiliate sites. Here are the behavior signals that actually predict earnings, and how to read them to fix a low-EPC page.11 min readAffiliate AnalyticsAffiliate Analytics: The Complete Guide (Beyond Pageviews)Most affiliate 'analytics' is just Google Analytics — traffic, not revenue. Learn the affiliate analytics stack, the questions your data should answer, and how to measure what actually earns.12 min readAffiliate AnalyticsCookieless Analytics for Affiliates: Why the Cookie Banner Is Costing YouCookieless analytics tracks visitors without cookies or consent banners. For affiliate sites — where declined visitors break your attribution — it isn't a compromise, it's an upgrade. Here's how it works.10 min readAffiliate AnalyticsHow to Track Affiliate Links: Every Method Compared (2026)GA4 events, WordPress plugins, network tracking IDs, or a dedicated tool? Compare every way to track affiliate links — ranked by how far each gets you toward knowing what actually earns.10 min readAffiliate AnalyticsAffiliate Revenue Attribution Explained (When the Network Won't Tell You)Affiliate attribution isn't about first-click vs last-click models — it's about bridging the gap between tag-level earnings and page-level content. Here's the practical method, with a calculator.11 min readAffiliate AnalyticsWhat Is EPC (Earnings Per Click)? A Complete Guide for AffiliatesEPC — earnings per click — is the single number that tells you what an affiliate click is actually worth. Learn how to calculate it, what a good EPC looks like, and how to improve it.9 min read