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The knowledge centre for people who build, grow, and monetise websites — with a bias toward what actually earns.
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5 articlesAmazon AssociatesGet more from the Amazon affiliate program: tracking IDs, reporting, and commission strategy.8 articlesAffiliate AnalyticsMeasure what your traffic and clicks actually earn — EPC, attribution, and the metrics that drive revenue.1 articleCase StudiesReal data from real affiliate sites.4 articlesContentWrite and optimise affiliate content that converts.3 articlesNext.jsBuild fast, modern affiliate sites with Next.js.5 articlesSEO for AffiliatesRank the pages that make money, not just the ones that get traffic.3 articlesStatisticsAffiliate marketing data, benchmarks, and trends.4 articlesWordPressPlugins, setup, and tracking for WordPress affiliate sites.
Reference & tools
GlossaryAffiliate Marketing GlossaryEvery term defined for publishers — each with why it matters for your earnings.Free toolsCalculators & toolsEPC, Amazon commission, and more — no signup, runs in your browser.
Latest
Amazon AssociatesAmazon Affiliate Cookie Duration: How the 24-Hour Window Really WorksAmazon's affiliate cookie is 24 hours — but the universal cart and the add-to-cart holdover make it more nuanced than it looks. Here's how it actually works, why the short window rewards buy-now intent, and how to read it through EPC instead of chasing longer cookies.Amazon AssociatesAmazon Associates Requirements: How to Get Approved and Stay Approved (2026)Getting into Amazon Associates is easy; staying in is where affiliates fail. The 2026 requirements, the 180-day rule that closes most beginner accounts, and the operating-agreement gotchas that get people banned without warning.Amazon AssociatesAmazon Associates Commission Rates 2026: Why the Rate Is the Least Important NumberThe full 2026 Amazon commission rate table by category — plus the strategic truth most guides miss: your rate barely predicts your earnings. Price and conversion do the real work.Affiliate AnalyticsAffiliate Attribution Models Explained (and Why You Don't Get to Pick One)Last-click, first-click, linear, time-decay, data-driven — attribution models decide which affiliate gets paid when a buyer clicks several links. But as an affiliate you rarely choose the model; the network does, and it's almost always last-click. Here's what that means and how to play it.Affiliate AnalyticsRecurring Commissions and LTV: Why EPC Undercounts Subscription ProgramsEPC is the master affiliate metric — but it has a blind spot. For recurring and subscription programs, a single click keeps paying for months, and EPC computed on the first commission badly undercounts it. Here's the LTV-per-click math, the churn caveat, and how it changes which programs you should promote.Affiliate AnalyticsThe Visitor Behavior Metrics That Actually Predict Affiliate RevenueBounce rate, time on site, pages per session — the metrics general analytics obsesses over are mostly vanity for affiliate sites. Here are the behavior signals that actually predict earnings, and how to read them to fix a low-EPC page.