What is EPC?
EPC (earnings per click) is the average commission you earn each time someone clicks one of your affiliate links. It folds two things into a single number — how often a click converts and how much you earn when it does — which makes it the fastest way to compare pages, offers, and placements. For the full breakdown, read our guide on what EPC is and how to improve it.
How this calculator works
The maths is simple — it's the inputs that matter:
- Total commissions ÷ total clicks gives your EPC. We also show earnings per 100 clicks, because some networks report it that way.
- Project your earnings multiplies your EPC by a monthly click target, so you can see what more traffic is worth.
- Reach an income goal reverses it: enter a target income and see how many clicks you'd need at your current EPC.
- Compare two offers shows which offer earns more per click — so you promote the winner from the same traffic.
Network EPC vs. your EPC
The EPC a network shows is an average across every affiliate promoting an offer — useful for shortlisting, but not a promise. Your EPC, calculated from your own commissions and clicks, is the only figure that reflects your audience and placements. Always validate an offer against your own numbers before scaling it.
Frequently asked questions
What is EPC?
EPC (earnings per click) is the average commission you earn each time someone clicks an affiliate link — total commissions divided by total clicks.
How is EPC calculated?
Divide total commissions by total affiliate clicks over the same period. For example, $420 across 1,200 clicks equals $0.35 EPC.
What is a good EPC?
There is no universal benchmark — it depends on your niche, traffic source, and commission structure. Compare against your own history.