Glossary
EPC (Earnings Per Click)
EPC, or earnings per click, is your total affiliate commissions divided by your total clicks over a period. It expresses what a single click is worth to you.
Why it matters for your earnings
It's the one number that folds conversion rate and commission value together, so it's the fastest way to decide which pages, offers, and placements deserve your effort.
Go deeper: Guide: What Is EPC?