Glossary
CPC (Cost Per Click)
CPC is the amount an advertiser pays each time someone clicks their ad. It's the cost side of a click, the mirror image of EPC.
Why it matters for your earnings
If you buy paid traffic to affiliate offers, profit lives in the gap between your EPC and your CPC — earn more per click than you pay and you scale; don't and you burn cash.
Go deeper: EPC Calculator