Glossary
Buyer Intent
Buyer intent is the degree to which a search or visitor signals readiness to buy — from informational (how does X work) to commercial (best X) to transactional (buy X).
Why it matters for your earnings
High buyer-intent traffic converts far better, so it's worth more per visit even at lower volume. Targeting intent, not volume, is the single biggest lever on affiliate EPC.
Go deeper: Guide: Buyer-Intent Keywords