Glossary
SERP (Search Engine Results Page)
The SERP is the page of results a search engine shows for a query — the ranked links, plus features like snippets, shopping results, and ads.
Why it matters for your earnings
The SERP is the definitive read on a keyword's intent: full of reviews and best-of lists means the query is commercial and worth your affiliate content; full of explainers means it isn't.
Go deeper: Guide: Buyer-Intent Keywords