Glossary
RPM (Revenue Per Mille)
RPM is the revenue you earn per 1,000 pageviews, calculated as (revenue ÷ pageviews) × 1,000. It's a common way to compare the earning power of pages and sites.
Why it matters for your earnings
Because it normalises for traffic, RPM lets you compare a small niche page against a big one fairly and spot which content actually monetises rather than just attracts visitors.