Glossary
EPMV (Earnings Per Mille Visitors)
EPMV, or earnings per 1,000 visitors, measures total revenue — ads, affiliate, and products combined — divided by visitors, times 1,000. It's a whole-site monetisation metric.
Why it matters for your earnings
Unlike RPM (per pageview), EPMV is per visitor and captures every income stream, so it's the number to watch when you're optimising a site's overall monetisation rather than a single placement.