Glossary

NPPC (Net Profit Per Click)

EPC minus your cost per click.

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Net profit per click is your EPC minus your CPC — what you actually keep per click after paying for the traffic that produced it.

Why it matters for your earnings

For paid traffic it's the only number that matters: a healthy EPC still loses money if your CPC is higher, so NPPC, not EPC, tells you whether to scale.

Go deeper: Tool: Paid Traffic Profit Calculator

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